05 February 2025, Mumbai
An exclusive licensee for the Lee and Wrangler brands in India, Ace Turtle has expanded with the opening of two new exclusive brand outlets (EBOs) in Jodhpur, Rajasthan. This expansion reflects Ace Turtle's strategy to strengthen the brands' presence in emerging Indian markets, catering to the increasing demand for premium denim and casual apparel.
Each spanning 2,500 sq ft, the new stores are situated on a prominent high street -the Residency Road in Jodhpur. They feature Lee and Wrangler's latest collections, including a broad selection of denim, casual wear, and accessories tailored for the modern Indian consumer.
The opening of these stores continues Lee and Wrangler’s retail growth in 2025, targeting fashion–conscious yet underserved brands in developing cities. Dedicated to its omnichannel strategy, Ace Turthle ensures a seamless blend of online and offline retail experiences. The company's expansion into Tier II and III cities highlights its commitment to making premium fashion more accessible across India, with additional store openings planned soon.
Nitin Chhabra, CEO, Ace Turtle, notes, with these two new stores, the brand expands its total store count in the city to four. It aims to capitalize on the growing demand for premium denim and lifestyle fashion in Jodhpur with these new openings. The new stores will provide custoerms an enhanced shopping experience, bringing the global legacy of Lee and Wrangler closer to local consumers, he adds.
