21 February 2025, Mumbai
Entrepreneurs Aditi and Tarjini Gogia have launched new women's apparel brand emphasizing self-care and well-being, Avanday on its direct-to-consumer e-commerce website and select online marketplaces. The brand helps build confidence in women from within. It helps women feel their best, both physically and mentally.
The brand launched with maiden collection featuring casual co-ord sets, lounge sets, activewear and lounge dresses in comfortable silhouettes and vibrant colorful patterns.
Targeting women aged 16 to 40 years, garments in Avanday’s collection are priced within the mid-market segment. Avanday also offers a complimentary therapy session with a licensed counselor for purchases over Rs 3,000. With its range of fusion-style casual wear, the brand aims to capture a share of India's expanding athleisure and lounge wear market.
Avanday has also partnered with major Indian e-commerce platforms Myntra and Amazon India to expand its reach.
