Allen Solly launches new Valentine’s Day campaign with Zeenat Aman

14 February 2025, Mumbai

Allen Solly has launched a new Valentine’s Day campaign featuring actor Zeenat Aman with an aim to bridge the generation gap with its customers. Showcasing Aman’s effortless style and wit as she playfully interprets Gen Z slang like ‘slay’ and ‘drip, the campaign demonstrates that she embodied these concepts long before they became trendy.

The campaign highlights the timeless nature of style, confidence, and individuality. Richa Chaube Pai, Chief Business Officer, Allen Solly, explains, the brand’s collaboration with Aman brings together Gen Z trendsetters and a fashion icon, showing how easily she bridges the generation gap. It celebrates how fashion and self-expression transcend age.

Launched across social media, the campaign resonates with audiences of all ages. It blends nostalgia with contemporary fashion to position Allen Solly as a brand that embraces evolving trends while valuing timeless style and self-expression. The campaign reinforces Allen Solly's commitment to connecting generations, proving that style is ageless and true icons never fade.

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