12 September 2024, Mumbai
Multi-brand Indian fashion boutique Amethyst will organise a pop-up shopping fair titled, ‘Quiet Luxury,’ from Sep 17-22, 202 in Chennai.
Besides featuring a number of women’s apparel brands including Ashdeen, Anavilla, mSunira, Aroka, Eka, Dharki, Febo6, Vaayu, Jubsa, Medha and Paromita Banerjee, etc, the fair will also showcase festive jewelry from brands like Tribe by Amrapali, Roma and Deepa Gumani. It will also exhibit juttis from the brand Pastels and Pop.
Inspired by the Persian Haft Rang and Kanjivaram saree, Ashdeen will present two collections titled, ‘Haft Rang’ and ‘Kanjivaram in Bloom. The handloom brand Dharki by Brijesh Gupta will showcase a range of heritage weaves while Studio By Chhavi Creations will exhibit handloom sarees.
The event will also mark the debut of the pre-festive collection by Anavila. Inspired by the bright hues of gemstones, the womenswear collection will offer hand-embroidered gotakinari and linens, khadi silk, and organza textiles.
Besides giving existing brands an opportunity to connect with new customer group, the festive event will also introduce new brands to the city’s shoppers.
