Anamika Khanna’s label AK | OK organises play to foster connection with core audience

Designer and entrepreneur Anamika Khanna’s ready-to-wear brand AK | OK organised a 30-minute play with eight performers on Oct 03, 2024 at The White Crow in Jio World Drive, Mumbai.

Showcasing the brand’s latest light and fusion style designs, the play aimed to the brand’s connection with its core audience. It strived to create a memorable, emotional connection with every woman dressed in the brand’s garments.

Featuring eight characters sitting around the dining table, the play explored their friendship. It reflected on the memories shared by these friends during a decade of their friendship. The play’s cast included Nakul Sahdev, Zayn Marie, Aditi Mittal, Muskaan Bisaria, Himika Bose, Kamakshi Bhat, Rytasha Rathore, and Sehban Azim. It showcased the brand’s garments in a new light strengthening its connections with the art world.