Apparel brands and retailers defer new launches owing slow demand

Apparel brands and retailers have deferred new launches for this season owing to the extremely slow recovery in consumer demand that resulted from the above-mentioned situation,

While a big number of clothing retailers have still not opened their stores, few prominent brands including Cantabil and FBB have only opened their selective stores with ‘no exchange, no return’ policy.

Rahul Mehta, Chief Mentor, Clothing Manufacturers Association of India (CMAI) underlined that not only new launches have been deferred due to the ongoing unprecedented times, but even the previous plans of opening up new stores have been put on hold.

Earlier, retailers used to operate some stores just for location advantage even if they were non-profitable. Now, business sentiment has completely changed with their’ focus on break-even or profit-earning before expansion into new products or location, he added.