Apparel Group extends partnership with Janhvi Kapoor and Aditya Roy Kapur

A prominent fashion retail business, Apparel Group India has extended its partnership with Bollywood stars Janhvi Kapoor and Aditya Roy Kapur. The collaboration aims to bolster the presence of the renowned footwear brand, Aldo, in the Indian market and showcase its Spring 2024 collection.

Tushar Ved, President, states, aligning perfectly with the group’s objectives, this collaboration significantly expands its reach and reinforces Aldo's position as a trusted brand in the Indian market.

Operator of over 70 stores across India, Aldo seeks to leverage the influence of Kapoor and Kapur to position itself as a premium brand associated with glamour, aspiration, and trustworthiness.

Abhishek Bajpai, CEO, Apparel Group India affirms, the group’s partnership with Kapoor and Kapur underscores its commitment to offer authentic and stylish products at Aldo India. Their vibrant energy and distinctive style enhance the brand's credibility and resonate strongly with our consumers."

Through this partnership, Apparel Group India aims to further solidify Aldo's position as a desirable brand in the Indian market and continue delivering quality products that resonate with consumers' preferences and aspirations.