Apparel Group opens first Victoria’s Secret Beauty store in Mumbai

Global conglomerate, Apparel Group has opened the first Victoria's Secret Beauty store in Mumbai. Located at Inorbit Mall in Malad, the new store boasts of a distinctive design and embraces the "Store of the Future" concept. It offers an extensive range of products, spanning fragrances to accessories.

Set to become a one-stop shop for beauty enthusiasts in the region, the store features the brand's iconic array of fine fragrances, body mists and lotions, and an array of top-tier travel accessories.

Tushar Ved, President, Apparel Group India, says, the store embodies the brand’s dedication to bridging the gap between international brands and the Indian consumer, offering a world-class beauty experience tailored to local preferences."

Abhishek Bajpai, CEO, Apparel Group India adds, the choice of Inorbit Mall as the store's location will further strengthen the brand’s commitment to reach its target audience.