Apparel Group's Beverly Hills Polo Club supports breast cancer awareness in October
20 November 2024, Mumbai
Beverly Hills Polo Club, under Apparel Group, is championing breast cancer awareness this October through two impactful initiatives in the UAE and GCC. With 23 stores in the UAE and 126 across the GCC, the brand is leveraging its extensive reach to drive awareness and raise funds.
In partnership with the Al Jalila Foundation, Beverly Hills Polo Club will donate a portion of proceeds from the sale of pink items at its Dubai Mall outlets. This initiative combines fashion with philanthropy, encouraging shoppers to contribute to breast cancer support through their purchases.
The brand is also participating in the Ladies Charity Cup at the Al Habtoor Polo Club, an exclusive polo event spotlighting top female players. Contributions from the event will promote breast cancer awareness and showcase the brand’s commitment to women’s empowerment in sports.
Neeraj Teckchandani, CEO of Apparel Group, emphasized the company's commitment to supporting important causes such as breast cancer awareness and contributing positively to the community.
Beverly Hills Polo Club continues to strengthen its reputation as a socially responsible brand by aligning with meaningful causes and fostering community engagement, embodying Apparel Group’s broader philanthropic vision.