As resort clothing sales continue robust, Verandah extends its international distribution network
7th September 2021, Mumbai:
Verandah, a resort clothing company, has opened at Sani Resort in Greece, expanding its international distribution network. During the epidemic, vacation clothing has been a prominent segment of the business.
Despite the fact that the epidemic forced people to stay at home and forced trip plans to be canceled, Vogue India stated that resort clothing has become a hot product category for Indian buyers. As people acclimatize to beginning events around the country, resort clothing has gained new popularity as a transition between leisurewear and function wear, according to Verandah's creator Anjali Patel Mehta.
According to Patel Mehta of Vogue India, "people are now adopting it as everyday clothing." “At Verandah, we've always promoted the sensation of being on vacation, even if you're not.” It's the exact vibe that shoppers are looking for right now. Resorts are affected by seasonal weather changes when they are located outside of the United States. It was primarily associated with the festive season in India.
However, as the global worldview evolves, this is changing.” In the winter of 2020, Verandah established a flagship store in Goa, demonstrating the company's ongoing development despite the epidemic.
Patel Mehta believes that the resort wear trend will continue and that resort clothing would replace more structured occasion clothes for private parties over the forthcoming festive season.
“Many of our clients first ‘shopped onboard' for vacation attire, but have since turned to us for custom resort and ready-to-wear,” Patel Mehta added. “In India, resort apparel was frequently likened to high-street, and customers expected things to be affordable. This mentality is progressively shifting.” The pattern does not appear to be unique to India. As travel in Europe reopens, Verandah's collection of flowy dresses and cover-ups will now be available at Sani Resort in Greece, the company said on Facebook.
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