Bestseller India successfully integrates AI-driven analysis platform Nikki into operations

01 March 2025, Mumbai

The powerhouse behind popular fashion brands like Vero Moda, Only, Jack & Jones, and Selected, Bestseller India has revolutionized its employee and customer experience by implementing the AI-driven sentiment analysis platform developed Unwelt.AI, Nikki.

Leveraging Nikki's sophisticated analytics enables Bestseller India to significantly reduce early employee attrition through the identification of at-risk employees and the implementation of targeted interventions. The platform's ability to provide real-time, unfiltered feedback empowers data-driven decision-making, leads to enhanced employee retention, increased productivity, and improved overall workforce engagement. Furthermore, platform has positively impacted store efficiency and boosted customer Net Promoter Scores (NPS), demonstrating its broad impact on business operations.

Discussing the company's challenges, including high first-90-day attrition and the difficulty of gathering direct employee feedback across its extensive store network, Vineet Gautam, CEO, Bestseller India says, earlier it was challenging to reach out to every employee and understand their sentiment as feedback came filtered through layers, making it difficult to act on real concerns. The company’s first 90-day attrition was significantly high. However, with the addition of Nikki, life, which earlier was filled with shades of grades, is now black and white he adds.

Vishal Chopra, Founder and CEO, Umwelt.AI, emphasizes, Bestseller India's success with Nikki underscores how AI-driven sentiment analysis can transform workforce engagement, reduce attrition, and ultimately elevate the customer experience."

With the integration of AI-powered sentiment analysis, Bestseller India now makes informed, data-backed decisions that enhance both employee satisfaction and customer engagement, reinforcing its commitment to innovation and operational excellence.

Bestseller India, a leader in the nation's fashion retail landscape, continues to transform the industry with its innovative approach and widespread presence.

Latest Fashion news