Bewakoof.com eyes Rs 1,000 crore revenues in 2 years, forays into new categories

Youth-focused D2C brand, Bewakoof expects revenues to grow to Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

The company, which currently has annual sales of about Rs 300 crore, has launched 'Cosmos' to tap into the fast-growing beauty segment in India. Bewakoof also has a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney brands for various fashion products.

Under the Cosmos brand, Bewakoof plans to launch 43 products ranging from day and night creams to aftershave, bath salts, and serums on its platform as well as online marketplaces.

The company has been researching various beauty concoctions available in the market and has identified gaps that it can fill in by using minerals and giving it a twist with natural ingredients.