27 December 2024, Mumbai
From the current $93.8 million, Indian ethnic wear and lifestyle brand Biba plans to increase its turnover by 15 per cent in the coming two years.
During this period, the womenswear brand plans to focus on premiumisation of its apparel offerings, besides expanding its retail footprint, says Sidhharath Bindra, Managing Director, Biba Fashion.
Along with strengthening its digital presence, the brand also aims to tap into the growing purchasing power of India’s middle and upper middle class. It has already launched a value fashion brand titled, Rangriti to offer a wedding wear range at affordable rates for value-consicous buyers. This helps the brand to expand its customer base.
Additionally, Biba plans to expand its physical presence by opening around 40 brick-and-mortar stores each year for its title brand. The business aims to launch 100 new stores for Rangriti in the coming year and a half. Responding to the swift rise of quick commerce, the brand streamlines and ameliorates its backend operations to improve delivery speeds.
