19 March 2022, Mumbai:
Taproot Dentsu has been appointed as the new creative agency for Biba, an Indian ethnic wear brand.
The agency will conceptualize campaigns for Biba's spring-summer collection 2022.
This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.
Abhinav Kaushik, Executive Vice President and Head of Office, Taproot Dentsu says, we will work with the brand in giving it a contemporary voice that will connect with the woman of today is both exciting and challenging.
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We are working closely with the Biba team for their upcoming collections and are gearing up to create a fantastic campaign for 2022.
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Titus Upputuru, National Creative Director, Taproot Dentsu, adds, working on the new direction of the brand and checking out the new collections were so fascinating.
The colors, the fabrics, the cuts are helping us create stunning new campaigns for the brand.
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CREDITS: Campaign India report.
