01 February 2023, Mumbai
Biba has opened a 5,000 sqft store in Raipur. The store retails Biba’s full selection of women’s and girls’ ready-to-wear clothing along with its accessories lines, footwear collections, loungewear, and festive sets, among others. The three-storey store also houses garments by Biba’s affordable sister brand Rangriti, which specialises in ethnic wear.
Biba was established in 1986 as a women’s ready-to-wear brand and now retails a wide range of ethnic, fusion, and casual wear as well as girls’ wear, accessories, and homeware items, among others.
Biba has a massive store expansion program. About 20 per cent of the brand’s stores are franchise-owned. The business retails from its brick-and-mortar store network across India as well as its dedicated e-commerce store and several international stores including in Nepal and Japan.
New launches by Biba include its Weddings by Biba line designed for the spring wedding season. The collection is made with Liva Fluid Fabric, a natural origin textile designed to be sustainable. Along with classic kurtas in bright hues, the collection also offers more fusion and casual style ensembles such as jumpsuits and maxi-dresses. The brand has also launched a new footwear line featuring juttis and sandals designed to be suitable for wedding wear ensembles.
