Blissclub launches ‘FreeDame’ innerwear line for comfort and inclusivity
03 December 2024, Mumbai
Blissclub has introduced ‘FreeDame,’ a comfort-focused innerwear line designed for all body types, featuring bras without underwires.
The FreeDame collection offers sizes ranging from XS to 4XL, featuring designs such as the FreeDame 360° Support Bra and the FreeDame No-Show Seamless Bra.
The range focuses on comfort and aims to provide support without the use of underwires, redefining traditional bra structures often considered restrictive.
Blissclub, founded in 2020 in Bengaluru, operates online and across 15 retail outlets in five cities, tailoring products to Indian body types.
