BlissClub raises Rs 33 crore funds for working capital requirements
8 May, Mumbai 2025
A direct-to-consumer (D2C) activewear brand focused on women, BlissClub has raised Rs 33 crore (equivalent to approximately US$ $4 million) in a funding round led by existing investor Elevation Capital.
The round also included participation from Eight Roads Ventures.
According to filings with the business intelligence platform Tofler, the company's board approved the issuance of 16,076 compulsory convertible preference shares at a premium of Rs 20,427 per share.
According to the company, the funds will be used to meet working capital needs, capital expenditures, and other general corporate purposes.
Founded in 2020, the Bengaluru-based startup, BlissClub initially started by selling its activewear products online. It later expanded into opening physical retail stores as it competes with fast fashion brands. The company sells through its own website as well as on e-commerce platforms.
BlissClub generated Rs 92 crore (Rs 920 million) in revenue for the FY ended March 31, 2024, according to Tracxn data. BlissClub has not yet filed its financial statements for FY25 with the Registrar of Companies (RoC).
The company last raised $15 million in 2022 in a funding round led by Eight Roads Ventures and Elevation Capital.
In December last year, lifestyle activewear brand Terractive had raised Rs 8 crore (₹80 million) in a funding round led by Fireside Ventures and DeVC (anchored by Z47), reports Economic Times.
