03 August 2024, Mumbai
A prominent name in the fashion retail industry, Bonkers Corner has made its debut in Bengaluru by launching its ninth Indian store in the city. Located on Brigade Road, the store spans 3,000 sqft and aims to be a key shopping destination for fashion enthusiasts in the city.
Established in 2020, Bonkers Corner has garnered acclaim for its unique and trendsetting apparel, initially gaining popularity through its online presence. The Bengaluru store marks a significant expansion of the brand's physical retail footprint, following previous openings in cities like Mumbai, Pune, Lucknow, Guwahati, Indore, and Ahmedabad.
The new store features a spacious and interactive layout, showcasing a curated selection of the brand’s distinctive apparel and accessories. Shoppers can explore the latest Hello Kitty collection and exclusive collaborations with popular franchises like Disney, Playboy, Marvel, Toki Doki, Star Wars, and Pokémon.
To build anticipation for the launch, Bonkers Corner utilised a robust social media campaign across Instagram, Facebook, and Snapchat. The marketing strategy included teasers and memes, culminating in a reveal video that showcased the store’s interior and location.
To celebrate the store's opening, Bonkers Corner is offering a special 50 per cent discount to the first 50 customers. This expansion underscores the brand's commitment to combining premium quality with cutting-edge designs and represents another milestone in its growth within the Indian retail market.
