Brand Concepts to launch brand Off-White in India

19 June, Mumbai 2025

Making a significant move into India's luxury fashion market, Brand Concepts has finalized a long-term distribution agreement with Sportlux General Trading FZCO to introduce and operate the renowned fashion and lifestyle brand, Off-White, across India.

According to this agreement, Brand Concepts will manage the exclusive distribution and retail of a wide array of Off-White products. It will cover extensive product categories including ready-to-wear apparel for men, women, boys, and girls, as well as footwear, bags, wallets, belts, swimwear, and various other fashion accessories.

This collaboration represents a pivotal expansion for Brand Concepts, propelling it into the high-fashion and luxury apparel sector. The arrival of the globally celebrated brand Off-White as a cultural pheonomenon and a frontrunner in luxury streetwear, strategically enables Brand Concepts to cater to India's increasingly discerning and aspirational consumer base. The partnership is expected to tap into the growing demand for international luxury brands within the Indian market.

Abhinav Kumar, Co-founder, Brand Concepts, states, partnering with Sportlux to bring Off-White to India is a landmark achievement for the company. The move aligns with introducing a cultural movement to the Indian market, he asserts. The company will leverage its retail expertise to strengthen Off White’s leadership position in India’s premium and luxury fashion landscape, Kumar affirms.

The initial Off-Whit collection is slated for launch in Q4, FY25. Consumers will be able to purchase these coveted items through exclusive brand outlets, modern retail stores, select luxury e-commerce platforms, and a dedicated direct-to-consumer (D2C) website, ensuring widespread availability across various retail channels.

LATEST FASHION NEWS