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11 January 2022, Mumbai:
Women's Indian fashion label Before the end of March 2022, Saundh intends to expand its retail footprint by opening 25 new outlets.
As it seeks to expand its consumer base across the country to drive its growth, the brand will concentrate on metros, tier 1, and tier 2 cities.
Over the following several weeks, the brand will begin expanding in cities such as Kanpur, Bangalore, Indore, and Mumbai. "Our love for textiles and our desire to develop a worldwide label inspired by India motivated us to launch Saundh as a brand."
We want to carve out a space where the divide between designer apparel, aesthetics, and affordability is narrowed. Sarabjeet Saluja, founder and CEO of Saundh, stated in a statement, "Our collections are derived from our rich creative legacy and reinterpreted as print stories in modern shapes." Saundh is owned by Sahiba Ltd, a Gujarat-based textile and apparel company.
With its designer fashion label Saundh, Sahiba is trying to make greater inroads into India's fashion business after gaining a major portion of the country's garments and textiles market.
