Campus Activewear hosts largest distributor gathering, ‘Shoecase 2025’
A leading Indian sports and athleisure footwear brand, Campus Activewear hosted its largest distributor gathering, Shoecase 2025. Bringing together over 180 distributor partners from across India, the two-day event celebrated over two decades of shared growth, entrepreneurial spirit, and lasting collaboration under the theme: Move Together and Grow Together.
Rooted in Campus’s philosophy of Move Your Way, the event powerfully expressed the brand’s belief in individuality, transformation, and progress - all built on the strength of a shared collective spirit.
A central part of the event was a deeply moving film created by Ogilvy, which brought to life real stories from Campus’s distributor family. From salespeople who became successful entrepreneurs to those who rebuilt their businesses after personal and financial difficulties, the film honored journeys marked by courage, belief, and shared success. A recurring theme in each testimonial was the crucial role played by HK Agarwal, Chairman, Campus Activewear, whose mentorship, support, and faith transformed not just businesses but lives.
Reflecting the event’s digital-first approach, AI-powered personalized invitations were sent out before Shoecase 2025, setting the stage for a thoughtfully curated and tech-enhanced experience. Distributors were immersed in the brand’s forward-thinking journey through a dedicated Experiential Product Zone - an interactive space for hands-on exploration of Campus’s latest designs and innovations. The space also featured a tech-powered photobooth using AR and AI. Distributors could choose themed backdrops inspired by the event zones, personalize their style with Campus shoes, and capture a memorable moment with the Chairman, Mr. H.K. Agarwal.
The event also included a fashion-forward runway show, highlighting Campus’s latest Focus Collection. Designed to reflect the rhythm of today’s lifestyle—from early mornings to late nights, from workouts to weekend hangouts—the collection demonstrated the seamless blend of fashion and function. With bold silhouettes, expressive color palettes, and innovative comfort, the showcase celebrated the self-expression and fluidity that define Gen Z culture.
Adding warmth and nostalgia were the Thank You Wall and Legacy Wall, which brought together stories, milestones, and memories from Campus’s long-standing distributor network—a living tribute to relationships built on trust, vision, and shared dreams.
As Campus continues to lead the way in India’s dynamic footwear market, Shoecase 2025 marked a celebration of the past and a commitment to the future, built hand-in-hand with its partners.
