Campus Activewear’s first mixed reality print advertisement launched with actor Vicky Kaushal
18 December 2024, Mumbai
Leading sports and athleisure brand, Campus Activewear has launched its first-ever mixed reality print advertisement featuring bollywood actor Vicky Kaushal.
The advertisement is a part of the brand’s ‘Move your way’ campaign that enables the brand to bridge the gap between traditional advertising and modern technology to enhance its engagement with new age consumers.
Launched across eight major cities including Delhi, Bengaluru, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune, the ad campaign invites readers to scan a QR code for an interactive experience with Kaushal and provide a direct link to the Campus Shoes website for shopping.
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear, the brand’s first-ever mixed reality print ad reflects its commitment to embracing technology to enhance consumer experiences. The campaign creates immersive and meaningful interactions by integrating mixed reality with traditional print.
Campus Activewear retails its products through its e-commerce website, multi-branded stores, exclusive brand outlets, and various e-commerce platforms.
