Cautious budgeting and evolving choices transform India’s wedding wear market

29 May, Mumbai 2025

Once synonymous with India's wedding wear market, consumers’ opulent spending habits are undergoing an unprecedented transformation, with cautious budgeting and evolving fashion choices now dictating consumer behavior.

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Evident since early 2025, this shift has impacted even established 'A-List' designers and ethnic wear companies, signaling a broader change in the country's massive wedding industry.

Major players are already feeling the pinch. Parent company of the popular Manyavar brand, Vedant Fashions reported a 4.5 per cent decline in same-store sales for the March quarter.

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Raymond Lifestyle’s revenue declined by 11 per cent due to the slump to demand softened by inflation. Even luxury powerhouse Sabyasachi saw its sales growth decelerate sharply to just 15 per cent, a stark contrast to the 56 per cent surge recorded in the same quarter a year prior.

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While engaged couples are still willing to invest in aspirational looks for themselves, their extended families and guests are demonstrating more careful spending habits, observes Rahul Mehta, Chief Mentor, Clothing Manufacturers Association of India (CMAI).

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This emerging trend has profoundly affected brands catering to wedding guests than those specializing in bridal or groom wear. Consumers are increasingly gravitating towards value-driven and minimalist fashion choices, signaling a broader recalibration of priorities within the wedding ecosystem.

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The shift is particularly significant in India, where the wedding industry is estimated to be worth a staggering $130 billion.

Women's wear alone accounts for nearly 75 per cent of celebration apparel sales within this vast market, according to various reports.

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