Chkokko registers surge in monthly revenue in December 2023

An Indian direct-to-consumer (D2C) athleisure brand, Chkokko has rapidly ascended to prominence in the market, boasting a monthly revenue surge to 7.2 crore in December 2023.

Additionally, the brand celebrated its 3,500,000th customer milestone and amassed a loyal following of 100,000 on Indatagra.

Founded by the Sabharwal family in 2018, Chkokko has distinguished itself by prioritising inclusivity, affordability, and quality. These core values have not only carved a niche for the brand but have also set new benchmarks within the industry.

By focusing on offering high-quality activewear at affordable prices, Chkokko has made fitness and fashion accessible to a diverse clientele. Chkokko's success can be attributed to its commitment to innovation and expansion. The brand's dedication to in-house design and development has resulted in a versatile product portfolio, ranging from exercise shorts suitable for casual wear to comfortable travel and loungewear combinations. With sizes available up to 5XL, Chkokko ensures that its products cater to customers of all shapes and sizes.

Utilising premium materials such as dry-fit cotton and lycra, Chkokko prioritises both style and functionality in its offerings, encouraging an active lifestyle among its customer base. As the brand continues to grow, it remains steadfast in its mission to empower individuals to explore their personal style while embracing an active lifestyle.