09 December 2024, Mumbai
One of India’s leading lingerie and apparel brands, Clovia’s revenues increased to Rs 450 crore in FY24. Besides, the brand also expanded its general trade model to 2,000 multi-brand outlets (MBOs), extended its presence to 600 large-format stores, and opened 13 new exclusive brand outlets (EBOs), bringing the total number of EBOs to 75.
Clovia also strengthened its brand presence through celebrity endorsements by Shraddha Kapoor and Manushi Chillar. Besides, it expanded its product portfolio by introducing John Players Men’s innerwear and kids’ nightwear last year.
Established in 2015, Clovia, is one of the leading Indian lingerie and apparel brands co-founded by Pankaj Vermani, Neha Kant, Suman Chowdhury, Soumya Kant, and Abhay Batra. The brand is one of the top sells in bras in India. Its apparels are mainly sold in Tier II and III cities that account for 65 per cent of its revenue.
Clovia’s technological advantage lies in its in-house end-to-end technology stack and proprietary tools, such as the bra fit-test, which boasts a 70 per cent conversion rate and a customer lifetime value (LTV) five times higher than direct buyers. Additionally, the brand maintains strict control over its supply chain, ensuring superior quality and operational efficiency from raw material sourcing to final production.
