30 January 2025, Mumbai
One of the trusted brands in quality and innovation under the esteemed Rupa & Company, Colors by Rupa has launched a new athleisure range titled, ‘Dry Fit.’ Launched under the ‘Playsure’ range, this new collection seamlessly blends comfort, performance and style to transform everyday moments into an experience.
Engineered for versatility, the Dry Fit Collection caters to the active lifestyle of today’s individuals. Crafted with advanced polyester fabric, elastane-based materials and strategically placed mesh panels, the collection is exceptionally stretchable, breathable and offers a feather-light feel. Made from ergonomically engineered fabrics, the collection is designed to provide a flawless fit, effortlessly moving with your body.
Offering the perfect blend of comfort and breathability, the collection is designed to ensure superior performance. It offers a stylish and vibrant range, including women’s round neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts, as well as men’s raglan sleeve round neck t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts. Besides being functional, the collection is also vibrant with its vivid spectrum of colors.
Mukesh Agarwal, Director, Rupa & Company says, the collection blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. It aims to inspire people to embrace both functionality and leisure with unmatched style, he adds.
The collection is available across leading retail outlets and major online platforms including Amazon, Live Colors, and Rupa Online Store.
