Cover Story opens revamped store in Gurugram

14 February 2025, Mumbai

India's leading fashion-forward brand, Cover Story has unveiled its new flagship store, Cover Story 2.0, in Gurugram. Offering a customer-centric shopping experience, this revamped store features a warm, neutral palette with rose gold accents and an easy-to-navigate layout.

The store showcases curated collections inspired by international catwalk trends and designed in London. Shoppers can explore distinct sections catering to various needs: glamorous sequined dresses and gowns for special occasions, sophisticated blazers and trousers for workwear, the latest seasonal trends in the ‘New In’ collection, and statement accessories to complete any look.

Emphasizing on a personalized shopping journey, Cover Story 2.0 boasts of an ‘Engagement Wall’ that allows customers to share their fashion moments, while personal stylists offer one-on-one consultations. Exclusive in-store events, like seasonal previews and styling workshops, create an interactive atmosphere. The store also offers customization services for a few select garments.

Prioritizing size inclusivity, the brand offers sizes from XS to XL, with select styles in XXS and XXL. It also offers a personalized size assistance home delivery for unavailable sizes also provided.

This new store is part of Cover Story's ambitious expansion plans. The brand aims to increase its presence across major Indian cities, strengthen its department store partnerships, and double its retail footprint within the next two years.

Blending global fashion sensibilities with local relevance, Cover Story redefines contemporary fashion for the modern Indian woman. With weekly new arrivals, the brand caters to every wardrobe need, from glamorous occasion wear and sophisticated workwear to seasonal must-haves and statement accessories.

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