COVID-19 lockdown fuels demand for online fitness products in India

With most fitness freaks staying inside due to the COVID-19 pandemic, the demand for online shopping of activewear and fitness gear has surged in India, says NorthAlp, an online shopping portal. The Sweden-based shopping portal, that focuses on sports activewear and fitness gear segments, has recorded 300 per cent increase in sales. It is witnessing an increasing demand for fitness wear, shoes and fitness products in the country.

During the lockdown, the company revealed that 40 per cent of the sales were for activewear, 30 per cent for a yoga mat, 13 per cent for footwear and rest for fitness accessories. The growing popularity of virtual fitness workouts with professional instructors and coaches are another reason behind the increase in online sales of fitness products and brands, such as apparel and shoes. Online sales of Fitmoda -- women activewear portal have grown by almost 100 per cent

Out of total sales of activewear, 50 per cent was for tops, 30 per cent for bottoms like leggings, shorts and skirts followed by 20 per cent sale of jumpsuits.