13 May, Mumbai 2025
Crocs Inc’s revenues increased by 1.4 per cent to $937 million in Q1, FY25 as sales of its flagship brand rose.
The Broomfield, Colorado-based footwear firm’s revenues from its direct-to-consumer segment grew by 2.3 per cent, while wholesale revenues declined by 1.6 per cent.
By brand, Crocs registered a 2.4 per cent rise in revenues to $762 million, with revenues from both DTC and wholesale segments increased by 1.1 per cent to $285 million and 3.2 per cent to $477 million, respectively.
This revenue rise was partially offset by sales of its casual footwear brand Heydude, whose revenues declined by 9.8 per cent to $176 million. Of these, the brand’s DTC revenues increased by 8.3 per cent to $65 million, while wholesale revenues declined by 17.9 per cent to $111 million.
Andrew Rees, CEO, Crocs, both the company’s brands’, Crocs and Heydude contributed to the outperformance with gross margins, operating margins, adjusted earnings per share, and cash flow coming in above plan.
Macroeconomic uncertainties stemming from global trade policies led to the company withdrawing its previous guidance issued in February.
The company remains committed to maintaining transparency amongst its investment community, consumers, and customers, adds Rees.
