Denim brand Lee launches new collection targeting young Indian consumers
Expanding its offerings, global denim brand Lee has launched an exclusive collection targeting young Indian consumers.
Titled, ‘Stormtrooper’ the collection has been designed by the in-house team of Lee’s exclusive licensee in the Indian market, Ace Turtle.
The Lee X Stormtrooper collection features graphic t-shirts, oversized tees, and coordinated jogger sets. It is currently available at Lee retail stores and leading department store chains including Shoppers Stop, Lifestyle, Pantaloons, Kapsons and Lulu Fashion across India.
The collection blends the legacy of Lee heritage with the ever-increasing appeal of science fiction, says Nitin Chhabra, CEO, Ace Turtle. It imagines the iconic Stormtrooper through bold, modern designs, creating a unique fusion of fashion and fandom, he adds
With the launch of this collection, Lee continues to push the boundaries of style, offering a collection that resonates with the dynamic spirit of new-age and fashion-forward Indian consumers, he states further.
