Designer Pernia Qureshi’s Gur ties-up with ‘House of Rugs’ to foray homewares

Entrepreneur and designer Pernia Qureshi’s sustainable womenswear brand Gur has stepped into homewares market with a collection of rugs produced in collaboration with rug specialist, House of Rugs. The Gur x House of Rugs collection retails on Gur’s e-commerce store and features a range of rugs in natural hues and abstract designs.

The brand has also launched a new website with dedicated segments for different aspects of sustainable fashion and an e-commerce store. As per Fashion Network, the website features an all-new design and advanced features for shoppers.

The site features information on the various Global Organic Textile Standard-approved fabrics Gur uses in its production including hemp, organic cotton, rose fabric, milk fabric, aloe fabric, and banana fabric. The site aims to serve as an education tool on sustainable textiles, as well as showcase and retail the brand’s garment and accessory selection.

The brand also recently launched the third drop of its summer collection ‘Gypsy Heart’ exclusively on its new online store, the brand announced on Facebook. The collection features painterly patterns, hand embroidery, organic textiles, and several loose, monochrome pieces. The collection has a bohemian, relaxed feel with numerous pieces suitable for work-from-home scenarios.