02 June 2023, Mumbai
California-based lifestyle brand Dockers has joined forces with retail technology firm Ace Turtle to broaden its footprint in India.
Ace Turtle, known for its licenses to distribute renowned fashion and lifestyle brands in the country, will assist Dockers in establishing a presence both offline and online.
Dockers' long-term global growth strategy, with a specific focus on Asia and India as integral parts of their expansion plans. As a division of Levi Strauss & Co., Dockers already enjoys a global presence spanning 50 countries.
Dockers eyes the immense potential of the Indian market, envisioning it as one of their largest markets outside the United States. With a comprehensive expansion strategy in place, the brand aims to provide an enhanced omni-channel experience for consumers, catering to their preferences for both online and offline shopping.
With recent funding of $34 million, Ace Turtle has allocated a significant portion of its capital to support Dockers' expansion efforts. The brand is slated to launch in India, Bangladesh, and Sri Lanka in early 2024. Initial store openings will be in Delhi, Mumbai, and Bangalore, with plans for further expansion into additional cities in the future.
