16 July 2024, Mumbai
To enhance the brand presence of their Bigboss range in South India, Dollar Industries has launched a comprehensive marketing campaign featuring actor Mahesh Babu.
Comprising television commercials, print media, social media platforms, in-store branding, product packaging, and outdoor media, the 360-degree campaign aims to reach a wider audience in the southern regions.
Vinod Kumar Gupta, Managing Director, Dollar Industries says, Mahesh Babu’s immense popularity and strong connection with the audience in South India will help the brand strengthen its presence in this key market. This campaign is a significant step in brand’s efforts to penetrate deeper into the southern market, avers Gupta.
Besides innerwear, Dollar has expanded its Bigboss range to also include athleisure, gym-wear, and casuals for men. The Kolkata-based company is a leading player in the innerwear and athleisure segment, with a strong nationwide presence, he adds.
