Dollar Industries releases TV campaign for new Force Nxt collection
Leading men’s innerwear, athleisure and activewear brand, Dollar Industries has released a television campaign for its premium line Force Nxt titled ‘For What’s Nxt.’
Directed by the acclaimed filmmaker Uzer Khan, the campaign showcases the Force Nxt range as a stylish extension of one’s personality.
Created by Lowe Lintas, the campaign features a confident, style-conscious man who interacts effortlessly with women in various settings, each providing him with an opportunity to flaunt his Force Nxt products.
Vinod Kumar Gupta, Managing Director, Dollar Industries, says, besides being just functional, innerwear, athleisure and activewear have become a part of self-expression, confidence, and style. The brand’s latest campaign highlights how Force Nxt redefines innerwear, making it something men take pride in showcasing, just like any other part of their outfit.
Released across digital, social media and television platform, this campaign helps the brand reach a wider audience across India.
