E-tailers revolutionizing customized fashion: Founder, Pant Project

Dhruv Toshniwal, Founder, The Pant Project, believes, with the coming of age of the digital world, bespoke and custom tailoring has also shifted focus to providing customers with seamless online experiences. Custom-made and personalized, e-tailors are revolutionizing the idea of ‘custom-made, just for you.’ Customers choose to go the extra mile when they are able to customise almost every aspect of their order: styles, fit, length, fastenings, hems, monograms. Some companies are also providing customized pockets or adding the initials of their name on their apparel at no additional cost, adds Toshniwal. E-tailoring also helps buyers and designers focus on minute details to achieve comfort, style and quality in their garments, adds Toshiwal.