21 May, Mumbai 2025
Premier menswear brand known for combining fashion-forward design with world-class materials at affordable pieces, Engyne has launched its Summer 2025 campaign.
A vibrant tribute to mood, movement, and modern masculinity, the campaign invites men to express the full spectrum of their summer selves through elevated essentials crafted for comfort, expression, and everyday presence.
The campaign endorses the brand’s Summer 2025 Collection, offering four distinct ranges: Playful Paradox, Subtle State of Mind, Flag Collection, and The Engyne Fest. Each of these ranges explores a different emotional tone of summer. The Playful Paradox range revels in bold contradictions, expressive colors, and spontaneous energy while the Subtle State of Mind collection embraces minimalism with calming neutrals and thoughtful design cues. The Flag Collection brings structure and identity through tailored silhouettes in black, mustard gold, white, and signature Engyne red. Meanwhile, The Engyne Fest delivers a high-impact, limited-edition drop that mixes restraint with radiant flair — crafted for unforgettable moments.
The campaign film captures a contemporary Indian man navigating summer with authenticity and fluidity — a refreshing take on fashion that encourages freedom of expression.
Crafted using premium fabrics like Supima cotton, Supima cotton lycra jersey, Jersene jersey, and cotton elastane blends, the collection delivers exceptional softness, breathability, and stretch. These materials are selected to move with the body while retaining color and structure over time. Key apparel pieces in the collection include refined crewneck tees, sculpted polos, textured sweatshirts, joggers, and shorts — all built for versatility and ease.
The highlight of this collection is Engyne’s signature polos. Featuring hybrid collars, architectural panelling, and Korean dye techniques, these blend modern aesthetics with all-day comfort.
Dinesh D, Director, Engyne, says, through this campaign, the brand aims to complete mood board contradictions from the playful, the quiet to the bold and deeply personal. Blending limited-edition edits, expressive design, and direct-to-consumer accessibility, the Summer 2025 campaign affirms Engyne’s commitment to reshaping premium fashion for the modern Indian man.
