30 April 2022, Mumbai:
Fabindia is a consumer lifestyle platform with an established 62-year legacy focused on authentic, sustainable, and Indian traditional lifestyle products. Fabindia has empowered over 50,000 artisans with approximately 64% of women artisans who are demonstrating a pathway to empowerment to others in their communities.
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The company also works with over 2,200 farmers directly and over 10,300 farmers through associates to create sustainable agricultural practices. Fabindia was recently conferred with the Best of Bharat Award at the inaugural edition of e4m 'Pride of India Brands - The Best of Bharat' Conference and Awards 2022.
The inaugural edition of the awards was held in Mumbai, to celebrate and honour entrepreneurs who built brands in Bharat for Bharat.
The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes, and marketing practices
For over 62 years, the company has worked to create markets and sustained livelihood opportunities for artisan communities across India.
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In 2011, Fabindia started a micro-entrepreneurial project for women in Khurrampur, Sharanpur, and Karonda, the three villages in the state of Uttar Pradesh. As part of the project, women artisans were trained to earn a better livelihood using traditional craft skills.
The program eventually created livelihoods for 152 women directly and approximately 760 women indirectly. Over time, the upskilled women artisans transitioned from weaving to stitching and developing other products and broadened their income streams.
The success of this project spurred Fabindia to start the Craft Cluster Development and Livelihood Impact (CDLI) program as a more intensive form of capacity building and livelihood creation for artisans in 2016.
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