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15th September 2021, Mumbai:
After having to close its doors in 2019 owing to construction rules, ethnic apparel, and lifestyle business FabIndia has reopened its first-ever store in GK-1, Additional Delhi, with a slew of new features. The first FabIndia store opened in GK-1 in 1976, but it had to close two years ago due to local construction rules, according to the brand's Facebook page.
The shop, which has been revamped with new interactive features and items, will reopen in September. According to The Prevalent India, Dipali Patwa, group leader for brand, community, and marketing at FabIndia Group Of Companies, said, "My first design studio was on top of the GK-1 FabIndia Store." “This one was noteworthy since it was the first FabIndia store in GK-1.
Fast forward to 2021, and while the previous 18 months have been difficult for everyone, FabIndia's perseverance once again guides the way ahead.” FabIndia's latest offering, FabNu, a collection of women's lounge and casual clothing, will be featured on an entire floor at the store's relaunch. The new sub-brand reimagines FabIndia's trademark Indian printed textiles as comfortable western and fusion clothing, perfect for work-from-home and two-mile trends. There's also a café and an alteration station in the store. “We are delighted to relaunch at the GK-1 market, dubbed the ‘FabIndia Market,' and cater to our loyalists as well as fab millennials and Gen Z who may have heard stories about this particular store that was the birth of FabIndia retail,” Patwa added.
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