Fabric Plus teams up with 'LIVA' to introduce innovative fabrics

31th August 2021, Mumbai:

Pioneer of Eri Silk manufacturing and an established leader pan India, Fabric Plus has collaborated with Liva, the brand from the house of Aditya Birla Group to introduce innovative fabrics made using Liva Modal fibers from Birla Cellulose and Eri silk.

LIVA Modal is a 100 per cent nature- based fiber with unique features of magnificent drape, matt sheen and light weight. It can be easily blended with other fibers, be it silk or cotton.

Liva and Fabric Plus also reimagine handloom fabrics to create high-end fashion saris, mekhala chadars, stoles, etc. This is first of its kind initiative in North East India wherein two leading textile players have joined hands to promote sustainable handloom textiles.

J Roy, Fabric Plus believes, the association will unleash hidden potential of the business allowing the consumers to have more pleasing experience and customers to remain even more loyal.

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