Fila launches Asher- new sneakers range redefining luxury streetwear
28 June, Mumbai 2025
Redefining luxury streetwear, Fila has launched its new sneaker range- Asher
Designed for the energetic pace of sunlit cities and the relaxed vibe of café stops, the new sneaker range is a statement shoe for those who embrace the morning rush, from quick matcha runs to mid-morning raves, curating their day with both intention and style.
Infused with Dynacush technology, the Asher seamlessly blends all-day comfort with an elevated aesthetic. Its sculptural upper and exaggerated outsole perfectly balance form and function, making it ideal for various daytime activities, including sidewalk brunches, leisurely gallery strolls, and relaxed park hangouts. There's no performance hype here, just a quiet, confident style statement.
The Asher collection comes in a range of easy-to-wear colorways, crafted for everyday moments. For minimalists, there's a crisp, clean White-on-White tonal option. For a sharper, more urban look, a bold Matte Black and midnight tone offer a sleek statement.
The launch also introduces three distinct vibrant colorways: Tuscan Green, a versatile, go-with-everything shade perfect for transitioning from coffee shops to co-working spaces; Amalfi Blue, a soft and subtle hue that evokes an early morning glow or a serene matcha vibe; and Roman Red, an unapologetic statement for individuals who make a bold impression at brunch tables and on city streets alike.
The Asher is now available at FILA stores, Foot Locker, Metro, Mochi, and online. The launch is further supported by engaging in-store visuals and creator-led storytelling, all deeply rooted in the rhythm of daytime culture.
