27 January 2023, Mumbai
Akshay Kumar’s fashion brand Force IXis on Myntra.
The collection consists of durable, economical, and functional fashion staples inspired by the popular actor’s iconic sense of style.
The brand offers men more than 70 options across a range of T-shirts, sweatshirts, caps, shirts, sweatshirts, cargos, joggers, chinos, co-ord sets, boiler suits, dungarees and accessories, targeted towards streetwear and casual wear consumers across metros, Tier I and beyond cities. Women’s wear will be added soon. Myntra has a proven track record of accelerating the growth of celebrity-led brands.
Myntra offers a range of over 5,000 leading fashion and lifestyle brands in the country such as H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Urbanic, and many more. It services over 19,000 pin codes across the country and currently houses more than ten celebrity brands such as HRX, Wrogn, Being Human, and House of Pataudi, among others. Myntra is facing orders for international brands from shoppers in Tier II cities and beyond. The marketplace has onboarded 25 international fashion labels and 50 foreign beauty brands in the past 12 months.
Nearly 40 per cent of the demand for international fashion labels is driven by shoppers in Tier II cities and beyond.
