Glamwiz offers Indian artisans a platform to showcase their skills on a global stage

01 January 2025, Mumbai

An India-based global brand, Glamwiz is partnering with artisans across India to offer them a platform to showcase their skills on a global stage.

The collaboration enables Glamwiz to reimagine the timeless designs of Banarasi sarees, vibrant patterns of Bandhani and delicate elegance of Madhubani art to suit contemporary lifestyles. The brand appeals to global consumers without losing its authentic roots by launching ready-to-wear sarees that blend the sophistication of handwoven techniques with the convenience demanded by today’s fast-paced world.

Glamwiz’s robust digital presence and engaging marketing campaigns enable the brand to connect these artisans with a global audience that values authenticity and artistry. Transcending business, this collaboration represents a commitment to ethical practices and fair compensation for these artisans, honored as custodians of India’s cultural wealth.

Glamwiz empowers these artisans by launching new training programs and employment opportunities for them. It also provides them with an access to modern tools besides involving them in the brand’s design and production processes to foster a sense of ownership and pride.

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