14 March 2022, Mumbai:
The Global Athleisure Market is estimated to be USD 144.25 Bn in 2021 and is expected to reach USD 281.4 Bn by 2026, growing at a CAGR of 14.3%.
- Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions.
- Athleisure outfits can include yoga pants, tights, sneakers, leggings, and shorts, that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing".
- The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes.
- Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.
Market Dynamics
The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness.
Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth.
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ALSO READ: Tata CLiQ sees exceptional growth in ‘at home’ fashion and athleisure
Market Segmentation
The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.
Recent Developments
1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting "from Milan to the world" initiative. - 21st July 2021
2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020
Report Highlights:
A complete analysis of the market, including parent industry Important market dynamics and trends Market segmentation.
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CREDITS: Wikipedia Research & Markets.
