06 December 2023, Mumbai
Comfort, Eco-Friendliness, and Gender-Neutral Styles Drive Growth
The global kids' wear market, centered on children's clothing, prioritizes safety, comfort, and ease of wear. Cotton remains the preferred fiber for most children's garments due to its suitability for their delicate skin.
Eco-conscious and ethical trends rise
Eco-friendly and ethical textiles are fueling rapid market growth, with rising demand for sustainable practices. Gender-neutral unisex clothing is gaining popularity, and social media plays a significant role in shaping children's brand awareness.
Market expansion and online retail drive growth
Allied Market Research estimates a CAGR of 4.1% from 2023 to 2032, projecting the market to reach $286.9 billion by 2032 from $194.1 billion in 2022. Higher spending power, global expansion opportunities, and the growing online retail market supported by social media contribute to this growth.
Brands adapt to evolving preferences
Brands are responding to these trends by offering a wider range of colors, styles, and designs for children of all ages. Stretchable and adjustable fabrics are gaining traction due to their durability and practicality.
Diverse product range, character licensing, and unisex clothing
The product range encompasses outerwear like coats, jackets, dresses, tops, and more, along with bottom wear like skirts, jeans, trousers, shorts, and leggings.
The booming character licensing segment and the rising preference for unisex clothing in fast fashion attract cost-conscious parents, especially given children's rapid growth.