HardikPandya launches new performance wear brand on FanCode Shop

23 July 2024, Mumbai

Indian cricketer HardikPandya has launched his own performance wear brand on FanCode Shop.

Launched with a unique logo and apparel range, the brand strengthens Pandya’s connections with fans and fosters a sense of community. Reflecting Pandya’s personal style and athleticism, the collection is available on the FanCode Shop.

Curated personally by Pandya, the apparel collection blends style and performance with its focus on design and material selection. Ideal for casualwear and intense workouts, the range features lightweight, breathable fabrics that ensure comfort and durability. The initial collection includes T-shirts, shorts, vests, polos, and jackets, with plans for future drops introducing new designs such as additional polos and joggers.

Pandya says, the collection symbolises his journey and resonates with today’s resilient youth. Launching the collection on the FanCode Shop enables him to share a part of his daily routine and values with fans.

YannickColaco, Co-founder, FanCode, affirms, the collection appeals not only to fitness enthusiasts and athletes but also to young fans who admire Pandya.

FanCode Shop oversees all aspects of the product experience, including manufacturing, customer care, logistics, and marketing.

With a strong track record in managing sports merchandise, FanCode Shop is an authorised partner for the ICC Men’s T20 World Cup 2024 and ICC Men’s ODI World Cup 2023, and supplies fan merchandise for teams such as Manchester City, Barcelona, Juventus, and PSG. During the IPL, it successfully managed official Mega Stores for teams like Rajasthan Royals, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Kolkata Knight Riders.

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