House of Ara launches new collection,’Kantha’

A prominent womenswear brand, House of Ara has unveiled its latest collection titled ‘Kantha.’ Celebrating the fusion of the handicrafts with modern styles, the collection embraces a neutral color palette and contemporary silhouettes. The range not only showcases fine craftsmanship but also embodies a commitment to sustainability and renewal.

Avani K Chandan, Co-founder, House of Ara, emphasised on the brand's dedication to creating pieces that marry wearability, exquisite craftsmanship, distinctive design, and sustainability. The brand aims to curate timeless designs that resonate with its unique aesthetic, while honoring ancient crafts and maintaining impeccable quality, he says.

Comprising 13 meticulously crafted pieces, the Kantha collection offers a range of spring garments including jumpsuits, backless crop tops, midi dresses, and a-line skirts. Made from off-white cotton adorned with vibrant pops of red, green, and blue Kantha stitching, the collection exudes an air of summer elegance. Additionally, the inclusion of airy summer suits provides semi-formal options for versatile styling.

Defying conventional labels of 'quiet luxury' or ostentatious displays of wealth, the collection appeals to those who appreciate refined craftsmanship and understated elegance, says Chandan.

Established just two years ago, House of Ara operates primarily through its direct-to-consumer e-commerce platform. With a minimalist aesthetic and a mission to uplift Indian artisan techniques, the brand continues to captivate fashion enthusiasts with its fusion of tradition and modernity.