House of Chikankari teams up with ETML to expand online presence

An ethnicwear brand renowned for its exquisite chikankari craftsmanship, ‘House of Chikankari’ has teamed up with a growth advertising and analytics company, ETML to expand its online presence in India.

House of Chikankari aims to leverage ETML’s expertise in data analytics and digital strategy to enhance its online footprint and accelerate its growth plans across the country.

RaghavKansal, Founder and CEO, ETML, says, the company’s extensive experience in fashion e-commerce and data-driven marketing strategically positions it to develop a digital strategy that will amplify their online visibility.

AakritiRawal, Co-founder, House of Chikankari, notes, ETML's expertise will play a crucial role in propelling House of Chikankari to new heights. Their proven track record in e-commerce, especially within the fashion sector, aligns perfectly with the brand’s vision to expand and strengthen its position.

Established in 2020 by the mother-daughter duo Poonam and AakritiRawal, House of Chikankari currently operates through its brand website and prominent e-commerce platforms in India.