03 September 2024, Mumbai
A premium and innovative streetwear brand from Tamil Nadu, the House of Sause has launched its cutting-edge 3D website in Singapore. Merging the physical and digital realms, the website delivers a unique 'phygital' shopping experience to the brand’s customers.
Founded by 25-year-old Akhilesh Ashok from Salem, Tamil Nadu, and a Loyola College graduate, House of Sause has quickly gained recognition for its trendsetting designs and fresh approach to streetwear. The brand made its global debut in Lombardy, Milan, Italy, on August 31, 2022, where Ashok introduced his brand through an energetic street fashion show.
In just 18 months, House of Sause has released eight distinct designs, selling over 3,000 pieces across six countries, including Italy, France, the UK, Amsterdam, Singapore, and Canada. The collection is priced starting at Rs2,999 in India and $79 internationally, with plans to expand soon to Dubai and Australia.
House of Sause has partnered with Chennai-based tech startup Imersive.IO to incorporate advanced technologies such as artificial intelligence (AI) and 3D commerce, providing an immersive and interactive shopping experience. The website’s innovative technology allows customers to explore the brand’s latest collections in a fully interactive 3D environment. The brand has already attracted several celebrities, including MS Dhoni, Ruturaj Gaikwad, Anirudh Ravichander, and Shruti Haasan, who have been seen sporting its designs.
The debut collection from House of Sause features a range of stylish oversized tees, deconstructed hoodies, and exclusive collaboration merchandise. One of the standout features of the House of Sause collection is the integration of QR codes into the garments. These codes, when scanned, lead customers to an Instagram filter that interacts with the unique designs on the clothing. For example, matching a t-shirt’s design with the filter triggers a dragon to emerge, breathing fire and enhancing the ‘phygital’ experience. This innovative approach not only adds an element of fun but also turns each piece into a limited-edition art collectible, explains Ashok.
Roshan Raju, CEO, Imersive. IO, states, the brand revolutionises shopping experience with offeringsgoing beyond the traditional 2D websites. Its 3D website allows customers to enter a virtual world where a dragon guards the latest collab drop, accessible on any device, from phones to desktops to VR headsets. Additionally, the website allows customers to bring an augmented reality-powered mannequin into their space to see how the products would look in real-time, all from the comfort of their home, he adds.
