Hummel to strengthen e-commerce operations in partnership with Unicommerce

09 December 2024, Mumbai

Danish sportswear brand Hummel aims to strengthen its e-commerce operations and enhance customer experience in partnership with Unicommerce.

The partnership will enable Hummel to use Unicommerce's multi-channel order management and warehouse management systems to automate its order processing from across its website as well as multiple marketplaces. The brand has currently integrated its website and three warehouses with Unicommerce's platform. The technology will help it process orders placed across different channels through a unified dashboard.

Soumava Naskar, Managing Director, Hummel India, says, the brand’s partnership with Unicommerce will help enhance its operational efficiency by making its products available to a wide section of audience.

Kapil Makhija, Managing Director & CEO, Unicommerce adds, the Indian e-commerce market is changing with newer categories making a strong impact, one of which is the sportswear segment. With its technology expertise, Unicommerce’s empower’s Hummel’s e-commerce operations.

Owned by the Danish Thornico Group, Hummel currently operates in over 35 countries. Considering India to be a high-priority market, the brand plans to expand its footprint across the country with its exclusive brand stores.

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