Bollywood actor Ibrahim Ali Khan has been named as the latest brand ambassador for Puma India. He will be the face of Puma's premium and limited-edition sports-inspired footwear and apparel lines. This collaboration aims to deepen Puma's connection with the youth demographic, leveraging Khan's natural style and fervor for sports.
Karthik Balagopalan, Managing Director, Puma India, emphasises, Khan's blend of sports legacy and cinematic charm, aligning seamlessly with Puma's brand identity. With Khan on board, Puma aims to connect deeply with its target audience, inspiring the next wave of athletes and trendsetters.
In addition to his ambassadorial role, Khan will represent Puma India at the forthcoming Miami Grand Prix.
Surpassing competitors like Adidas, Nike, and Reebok combined, Puma India's revenues soared to Rs 2,980 crore in FY22. This growth underscores the brand’s stronghold in the sportswear market, bolstered by strategic partnerships and a compelling brand narrative.